"The End of Estrangement"
Formento & Formento Photographs of America and Cuba
The Art Design Project in collaboration with the Soho Beach House presents
The End of Estrangement: Photographs of America and Cuba shows the juxtaposition of seeing through their subjects the hardships of their own lives in countries going through their own struggles. The artist’s photographed women they often met on the road and sometimes on the same day of the shoot. Referencing cinema and classic paintings, they dramatize these images making the observer wonder what these women have gone through and where are they headed, giving them a newfound hope in their lives. These fascinating images intrigue the viewer to embark on this journey with the artists. Mesmerized by these women's transformation into heroines or femme fatales we are able to witness a moment of intense emotion and reflection frozen in a world caught between reality and fantasy.
This exhibition consists of photographs from their Circumstance series, which is a body of work they started to produce in 2009 where they traveled cross-country from New York to Los Angeles, stopping through twenty-five states. Since then, they have extended the series to Cuba, Mexico and Japan. Circumstance has to do with how they envision different places in their own culture. Such as, having a natural ability to capture the spirit of desolate settings mixed with romanticism and nostalgia while at the same time bringing out the beauty of architecture, interiors and landscape.
BJ Formento was born in Hawaii and grew up in the Philippines. After receiving his BFA in Photography from the Academy of Arts University of California, he moved to New York and studied with Eugene Richards, Arnold Newman, Richard Avedon, Mary Ellen Mark, and Annie Leibovitz. Since 2001, he has shot for a host of publications and advertising clients while developing fine art photography. Richeille Formento was born in London and attended the prestigious Central St. Martins College of Art before working as an art director and designer.
Their work has convoked a passionate following in a short time with representation and exhibitions that span the globe. From Fahey Klein Gallery in LA, Bonhams in NYC, and Corso Como Gallery in Milan among others; their work are in the permanent collections of the International Center for Photography NYC, Currier Museum and Lewben Museum. More recent is their foray in filmmaking won them accolades at La Jolla Film Festival 2016 and raising funds for International Rescue Committee with their short film "The Voyage" that drew a large crowd during Miami Art Week 2015. Vogue Italia, is a continuous supporter of their work, featuring them monthly on Vogue.it. In September 2013 the Formento’s celebrated the release of their first art tome Circumstance published by YK Editions, accompanied by a short documentary on their work shown at the Pompidou Museum in Paris and their 2nd book published in 2015 entitled “Cinematic Chronicles”. Their increased presence in the international art fair circuit includes Paris Photo, AIPAD, The Armory Show, Photo Shanghai, Art Silicon, Art Miami, Art Wynwood and Photo London.
The Art Design Project is a series of traveling pop up art installations with a firm purpose of promoting the cultural scene in different cities around the globe.
Our purpose is to collaborate with art galleries, artist studios, exclusive clubs, luxury brands, developers and public spaces, to raise awareness of the artists. The Art Design Project aims to bring a new breed of potential clients offering a one-of-a-kind scenario to showcase to an exclusive audience. It is a unique experience where our guests will have the opportunity to view and acquire pieces directly from the artists, private collectors, galleries, and auction houses.