Total Museum of Contemporary Art (Total Museum) is the 1st private museum in Korea. Total Museum started as the Total Gallery which introduce contemporary design and craft in 1976 In 1982, Total Museum opened the 1st outdoor sculpture gallery in Jangheung, Gyunggi-do. Later 1992, Total Museum open the contemporary art museum in current area, Pyungchang-dong, Seoul. Since 1976, Total Museum has been introducing high edge contemporary art and experimental new projects such as artists-curators travelling project , which has been doing in Kota Kinabalu, Malaysia. For the memorable 40 years anniversary, Total Museum would like to highlight on ‘design’ again. is the 3 years project which Total Museum would like to share the idea of design with people. The tile is comes from book which was published in 1981 by Total Books. There is changes first word ‘design’ with small letter in order to stress on the project concept ‘open design’ and the second ‘Design’ with capital ‘D’ means design by big capital and famous designers’ products.Korea, like many other countries, put emphasis on creativity, boost the creative industries such as design, animation, multi-disciplinary projects. There are many big name designer’s show which gather many audiences. However, it seems to be too much oriented on business and profit perspective. Rather it is not seriously consider how we can improve our daily life and creativity itself.
does not focus on successful design items, famous designers’ products. On the other hand, would like to build an open platform where people come together, share ideas, and make something by themselves. In other words, is not the exhibition which present completed products or showcase. It is more of workshop place or laboratory. That is also the reason we prefer design with small letter 'd' than capital 'D'